Whiskey JYPSI - The Story and The Whiskeys
What do you get when you take a top-rated country music superstar, a seasoned businessman and an expert whiskey maker who could rest on his laurels? It sounds like the start of a funny story that is waiting for a punchline, but it is far from that - very far. Eric Church (think the incredibly popular song "Springsteen"), businessman and entrepreneur Raj Alva and esteemed whiskey creator Ari Sussman teamed up to create Whiskey JYPSI, a brand that reflects the "gypsy spirit", where everyone has a free-spirited and wild side. The brand has set out to disrupt industry norms and to explore unique and unusual ways to source and blend their whiskeys. Today we are looking at two flagship products from the JYPSI label - Tribute and Explorer. Tribute is not only a blend of straight bourbon whiskeys that were finished in secondary oak barrels, but it is also a testimony to the quality and attention of what this company is doing. Ari Sussman's backgr...